UK Seller Fulfilled Prime (SFP) Support

Prime-Compliant Dispatch

Built around cut-off discipline, scan compliance and carrier handover..

Better Fit for Medium SKUs

Useful when FBA storage and handling costs are harder to justify.

Assessment Before You Commit

Review feasibility first before moving into full SFP rollout.

Why SFP is hard to get right

SFP is not just self-fulfilment. It is a performance model. Sellers lose Prime eligibility when cut-off control, carrier handover, scan compliance and exception handling are not managed consistently.

Strict delivery SLA and dispatch expectations
Reliable cut-off, scan and carrier handover control
Operational discipline during peak periods
Cost visibility when SFP or hybrid SFP makes more sense than full FBA

	FBA	SFP with MRZ
Prime badge	✔	✔
Storage cost	Higher / variable	More controlled
Cut-off control	✖	✔
Flexibility	Lower	Higher
Medium SKU friendly	✖	✔

When SFP can make more sense than FBA

SFP may be the better option when:

Your products are medium-sized, bulky or irregular
FBA storage and handling costs are reducing margin
You need more control over stock flow and dispatch timing
A hybrid model may suit different SKUs better than one single setup

What you get from the assessment

Instead of guessing whether SFP is right for your business, we review your SKU mix, order profile and operational setup first.

An initial view on whether SFP, hybrid FBA or another setup is more suitable
Cost and workflow considerations based on your SKU profile
Operational risks to check before rollout
A practical next-step plan for trial, setup or scale

Get SFP Review Request a Quote

Please include product size, SKU mix, monthly order volume and your current fulfilment model.

Who This Service Is For

Medium or Irregular Products

Suitable where FBA storage and handling costs are harder to justify for the product profile.

Hybrid FBA + SFP Models

Useful for sellers who want Prime coverage while keeping more control over cost, stock flow and dispatch timing.

Operationally Ready Sellers

Best for businesses prepared to follow a disciplined dispatch process and review service levels closely.

Best fit for

Amazon sellers with medium or irregular SKUs
Brands comparing SFP-only versus hybrid FBA models
Sellers with repeat order volume and a realistic Prime dispatch plan

May not be ideal for

Sellers without clear order history or SKU data
Businesses expecting SFP to work without strict dispatch discipline
Enquiries looking only for general warehousing rather than Prime-compliant fulfilment

What We Need to Review Your SFP Suitability

To assess whether SFP or a hybrid setup is right for your business, please share:

Product size profile and SKU mix
Monthly order volume and seasonality
Your current fulfilment model: FBA, FBM or hybrid
Any operational concerns around cut-off, cost, storage or Prime performance

Get My SFP Assessment

The more detail you provide, the easier it is to recommend a practical next step.

How it works

Step 1 — Submit Your Assessment

Share your SKU mix, order volume and current setup.

Step 2 — Operational Review

We review SFP fit, workflow needs and dispatch requirements.

Step 3 — Workflow Review

You get a practical recommendation: SFP, hybrid or another route.

Step 4 — Trial & Scale

If suitable, we help plan a controlled trial or next-step setup.

Ready to review whether SFP fits your business?

Start the SFP assessment and tell us your SKU profile, product size, order volume and current fulfilment model.

Get My SFP Assessment Request a Quote

Quick FAQ

Do I need to switch fully from FBA to SFP?

Not necessarily. Many sellers are better suited to a hybrid model. The assessment helps identify which SKUs may be better kept in FBA and which may be more suitable for SFP.

Is SFP suitable for medium or irregular products?

Often, yes. When FBA storage and handling costs start to pressure margin, SFP or hybrid fulfilment can become a more practical option.

What do you need to assess SFP suitability?

We usually need your SKU mix, product size profile, monthly order volume, current fulfilment model and any specific concerns around Prime performance or operating cost.

How quickly can we start?

If your product profile and order pattern are suitable, we can begin with a controlled trial plan before a wider rollout.

Do you only support fully live SFP operations?

No. We can also support sellers who are still assessing feasibility and want a clearer recommendation before committing.

Reduce FBA storage pressure without giving up your Prime badge